Michael Bublé playlists are on, and candles are lit! The holidays are approaching and there are so many marketing opportunities for small businesses. We are excited to share some ideas with you! Consider it a gift from us to you!
Online Gift Shop
You can’t have people come in and physically shop for your products? Create a landing page with your best sellers for the holidays. Encourage people to click the link to buy your products for loved ones (or themselves).
YES! YES! YES! We cannot stress this enough. Selling a gift card doesn’t simply show that your client wants to share your product with a loved one, but it also creates an opportunity to have a new customer. Your gift cards do not need to be fancy. It’s also a guaranteed profit!
Gift Wrapping Option
Are you looking for an easy, extra income during the Holiday season? Get some wrapping paper and advertise that you offer wrapping orders for your clients at an extra charge (If you are comfortable with that, of course! Doing it for free could still attract some clients.).
Go live while packing orders
Crank up some Christmas music, turn on some fun lights and go live. This will make your online community connect with you, and you’d be surprised at how many will sit and watch you package orders! Maybe host a Q&A while being live, it could raise the engagement rate! Make sure not to share names and addresses (it could ruin some surprises on Christmas morning.)!
Celebrate Christmas with your community! This year, parades are making their comeback. Although there will most likely be Covid-related restrictions, having a float in the parade gives people awareness of your business in a positive light. Maybe next time they are looking for a product or service, they will remember seeing your logo at their community’s parade.
Here are some parades in our community:
Embrun (Psst… our awesome team will be there.)
November 27th – 6:30 pm
To register: email@example.com
November 28th – 1:00 pm
To register: firstname.lastname@example.org
Let the community come to you! Christmas markets are welcoming small businesses to showcase their products for people to come shop and get to know you. It also gives you the chance to get to know other merchants and make connections. You would be shocked to see the number of people that go to these things! Markets usually start at the beginning of November. There have been a couple in our region in the past couple of weeks, and the turnouts are AMAZING. It is so exciting to see how many people want to shop locally for their Christmas shopping.
Here are some markets happening soon in our community:
Domaine Cléroux Christmas Market (Casselman)
November 21st – 10:00 am to 4:00 pm
Embrun Christmas Market
November 27th & 28th – 9:00 am to 3:00 pm
December 11th & 12th – 9:00 am to 3:00 pm
Maxville Christmas Market & Craft Show
December 12th – 10:00 am to 4:00 pm
Donate or encourage your clients to donate
THIS! Donating is so important all year long. In a marketing stand-point, yes, it gives you a great reputation, but it’s about so much more than that. It’s about giving to those in need. Not everyone has the chance to experience the Holidays like most of us do. If you can’t donate, pick a charity and encourage your clients and community to donate!
Here are some of our favourite charities this time of year:
- Valoris Christmas Elves (United Counties of Prescott-Russell):
- The Snowsuit Fund (Ottawa):
Send Christmas cards to your clients
This is a very inexpensive and easy way to thank and create a relationship with your clients. Make it personal by having you and your employees sign the cards. Send them by the mail or online by email or private message. This will make them feel special and appreciated.
Organize a giveaway
It’s the season of giving and what better way to get people to engage with you than by creating a giveaway! Keep it simple and make it super festive. Make sure the price is worth making people participate!
We hope this week’s blog post can help you prepare for the Christmas season! Share your ideas in the comments if you have some. See you next time!